SHORT-FORM CONTENT Episodes

Stop waiting for experience
38
Sept. 17, 2021

Stop waiting for experience

💯💯💯"Just because you play a lot of golf doesn't mean you're inherently good at it. If experience truly equated to success, then everyone who has worked for somebody else would have gotten multiple promotions, multiple raises just based on the merit that they have plenty of experience."
How to deal with client push-back
36
Sept. 3, 2021

How to deal with client push-back

💯 💯 💯 "having a mentality of seeking out Win Win scenarios puts you in a great position to build empathy with your lead and come up with a brand new client"
What makes you a professional besides making great pictures?
35
Aug. 27, 2021

What makes you a professional besides making great pictures?

💯 💯 💯 "Good professionals study their business, they research their business, they get feedback on it, they test strategies, retest strategies, and they adjust when they fail."
How to support your non-entrepreneurial spouse
34
Aug. 20, 2021

How to support your non-entrepreneurial spouse

💯💯💯 "My obligation is to be straight with my partner. This is how you develop trust. If you hold things back from your partner, and you mess up, you're not getting that trust back very easily. mistakes can be forgiven much easier when you're upfront about how your business is currently doing"
The importance of client retention
33
Aug. 13, 2021

The importance of client retention

💯 💯 💯 "If they can advise me on how to do my job just a little bit better, than they will naturally feel a little bit more open to suggestions that I might make as well, which then leads me into more of a role of a strategist and not just a photographer"
7 Travel tips for photographers
32
Aug. 6, 2021

7 Travel tips for photographers

💯 💯 💯 "your client is trusting you so much that they'd rather fly you out instead of hiring someone local. So by understanding how to manage all this travel minutia, you can maintain focus on the job at hand, which will allow you to enjoy the experience to the fullest."
The lawful way to email marketing
31
July 30, 2021

The lawful way to email marketing

💯 💯 💯 "If you currently participate in any email marketing in the United States, or plan on it down the road, you need to be aware of a law called the can spam act of 2003."
The benefits of professional minimalism
29
July 16, 2021

The benefits of professional minimalism

💯 💯 💯 "If you reduce your physical clutter, you can manufacture more space. If you reduce your professional clutter, you can manufacture more time. And if you reduce your personal clutter, you can manufacture more energy."
How to network as an introvert
28
July 9, 2021

How to network as an introvert

💯 💯 💯 "Every time I've gone into a setting, thinking about connection, I've come away with a richer experience, I've been able to find common ground faster, create more unique conversations, and even show my personality and sense of humor."
Can you succeed without an Instagram presence?
27
July 2, 2021

Can you succeed without an Instagram presence?

💯 💯 💯 "To me succeeding at any type of social media comes down to three basic principles, value, engagement, and consistency. If you are not providing these three elements, it may not matter at all what platforms you end up choosing."
Using debt to start your business
26
June 25, 2021

Using debt to start your business

💯 💯 💯 "I want you to define what makes something affordable for your business so that you can make decisions that are based on actual budgetary capacity and not emotional ones."
What is your bio page communicating to potential clients?
25
June 18, 2021

What is your bio page communicating to potential clients?

💯💯💯 "The overarching principle that I subscribe to is that your bio your about page, it shouldn't just be about you, it should actually be about the person reading it."
When does your hobby become a business?
24
June 11, 2021

When does your hobby become a business?

💯 💯 💯 "So the IRS states that your hobby turns into a business, when you start trying to earn money. a legitimate business has the primary purpose of income or profit."
The Entrepreneur, the Manager, and the Technician
23
June 4, 2021

The Entrepreneur, the Manager, and the Technician

💯 💯 💯 "There is a fundamental misconception people face when starting their own business, one that is actually so pervasive and flawed that it kills almost all businesses within the first few years of its launch. Whether you're a photographer, a designer, a sandwich maker, or an auto mechanic. The fatal assumption is that if you understand the technical work of a business, then you understand the business that does the technical work."
7 Practices to get paid faster
22
May 28, 2021

7 Practices to get paid faster

💯 💯 💯 If you're going to be a professional freelancer, you will encounter jobs that are going to require you to front production costs or travel expenses before you get paid. So having this cash flow in your favor is going to allow you to fund all your job and business expenses without going into copious debt or killing your credit score.
How to identify cash flow killers
21
May 21, 2021

How to identify cash flow killers

💯 💯 💯 "It actually makes the most sense to start visualizing the word profit as an accounting term, as opposed to actual money. In fact, your books, your financial records, they're actually going to recognize profit when an invoice is created and sent to your client, regardless of when the payment is received."
How to kickstart your career with no experience
19
May 7, 2021

How to kickstart your career with no experience

💯💯💯 "If you never learn anything about creative fees, intellectual property licensing or amending contracts for the rest of time, but you consistently do these reactions, you will set yourself up for tremendous success as your talent and experience grows."
How to generate leads through a client list
18
April 30, 2021

How to generate leads through a client list

💯💯💯 "Having that list of clients you'd like to work with gives you a visual frame of reference from where you are currently, to where you want to go. Think of it as your roadmap."
How paying yourself first can grow your savings
17
April 23, 2021

How paying yourself first can grow your savings

💯💯💯 "If our entire retirement and economic freedom is left up to our decision making and our self-discipline, only, then we will inherently fail, we will never build up savings, we will never contribute to retirement, and we will be forced to work until the day we die."
My evolving battle with depression
16
April 16, 2021

My evolving battle with depression

💯💯💯 "If we're going to talk about the aspects that encompass what it means to be a creative entrepreneur, then part of that is talking about things like anxiety, depression, feelings of inadequacy, or loneliness. I mean, to me, they are just as much a part of this equation as marketing your work or mastering your finances. And if you enter a creative career without investigating your own mental health, you know, trying to discover what makes you the best version of yourself, or what makes you the worst version of yourself, then I do think that you're doing yourself a disservice."
What you need to know about commercial and editorial photography
15
April 9, 2021

What you need to know about commercial and editorial photography

💯💯💯 "Commercial and editorial photography is determined by its use, not by its process and not by its publication. It doesn't matter how it was shot, or lit, or whether it was journalistic or not. It doesn't matter if it's for a magazine or for social media. Just ask yourself "were your images used to sell a product or service?", or "were they used to tell a story?"
3 Signs You're Pricing Like an Employee
13
March 26, 2021

3 Signs You're Pricing Like an Employee

💯💯💯 "If you are frustrated with how low you're pricing yourself, start here, start presenting yourself as an intellectual property business, and not just a contractor business."
3 decisions that will leave your business vulnerable
9
Feb. 26, 2021

3 decisions that will leave your business vulnerable

💯💯💯 "What makes great artists great isn't always unteachable genius. It's simply the habitual nature of being proactive."
What you might be missing in your estimates
5
Jan. 29, 2021

What you might be missing in your estimates

💯💯💯 "If this is your first point of communication with a potential client, make it a good impression. Be detailed, be brief, be quick."