Episodes

EP 57: Whether we are aware of it or not, we often abide by conventional wisdom for lighting. A softbox is used for portraits, a beauty dish for beauty, a reflector for contrast. But is following these formulas really what lighting theory is about? In this episode, I talk about my favorite rule of lighting, and why applying it to my shoots increases my efficiency and creativity. Support the show (https://www.buymeacoffee.com/artrepreneurs)

💯 💯 💯 "In order to manage your business with as much ease as possible, you need to be practiced in a broader concept of finance, which is to separate your personal money from your business money."

💯 💯 💯 "learn how to write an article, learn how to interview people learn how to be an editor, and determine what the publication needs photographically versus just seeing it from the photographer's vantage point."

💯💯💯"Visualize how seriously some photographers prioritize their relationships, you should take that part of the process and apply it to your business."

💯 💯 💯 "As a freelancer, no one else is going to willingly increase your rates. The only person that has the power to do that is you."

💯 💯 💯 "When your costs go up and your client work goes down, you want to do the best that you can to maximize your time efficiency."

💯 💯 💯 "gratitude, truth be told is not innate. It isn't something that you're born with, it's a learned behavior. And I think that surprises people when you tell them that, but that is why gratitude must be practiced."

💯 💯 💯 "If you're living rent free, you have this rare opportunity to kill off debt so much faster than the average working professional who has five times a living expenses as you do."

💯💯💯 "Is your photography improving? Is your understanding of backend business getting more advanced? Are you working well with people? If the answer is yes, then don't give up on that. When you have a good process, trust that process."

💯 💯 💯 "We as a community are really way too quick to spend 1000s and 1000s of dollars on equipment and not a penny on marketing."

💯 💯 💯 "Don't overpay in taxes. Keep what is yours. Learn how deductions can help reduce your taxable income, it is one of the most powerful tools at your disposal."

💯 💯 💯 "It's not about the gear at all in any way. No one's gonna hire you because you had a 600, no one's gonna hire you because you have a phase one, but both those you can rent, right? So if the client comes to you and says, Hey, I need you to shoot and you think at that point that the lens is needed, you rent it, but you shouldn't be having a $12k - $15k lens, sitting in your arsenal that you only use sparingly."

💯 💯 💯 "you're not just an employee, but the business owner as well. So naturally, you're going to be responsible for 100% of your Social Security and Medicare costs, as opposed to just fronting 50%."

💯 💯 💯 "a credit score is a numerical measurement of risk that a borrower poses to a lender, basically, it's an indication of how likely you are to repay a loan on time. The higher number that you have, the better position you're in, it's like aceing the test of financial responsibility"

💯 💯 💯 "There are over 1 billion Instagram accounts, there are over 600 million blogs, and over 37 million YouTube channels, all of which are growing each and every day. You know how many podcasts are out there? Under 2 million."

💯 💯 💯 "By splitting your money so that your emergency fund is on its own, you allow the ability for that fund to stay disciplined for such a rainy day disaster, as well as amplify your ability to contribute to it"

💯💯💯"Just because you play a lot of golf doesn't mean you're inherently good at it. If experience truly equated to success, then everyone who has worked for somebody else would have gotten multiple promotions, multiple raises just based on the merit that they have plenty of experience."

💯 💯 💯 ""As a freelancer, I don't get the guarantee of work. I don't get company gear, I don't get a 401k, I don't get health benefits. So what do I get? I get the copyright to my work. I get control of my work. I get the opportunity to leverage that work for additional revenue.""

💯 💯 💯 "having a mentality of seeking out Win Win scenarios puts you in a great position to build empathy with your lead and come up with a brand new client"

💯 💯 💯 "Good professionals study their business, they research their business, they get feedback on it, they test strategies, retest strategies, and they adjust when they fail."

💯💯💯 "My obligation is to be straight with my partner. This is how you develop trust. If you hold things back from your partner, and you mess up, you're not getting that trust back very easily. mistakes can be forgiven much easier when you're upfront about how your business is currently doing"

💯 💯 💯 "If they can advise me on how to do my job just a little bit better, than they will naturally feel a little bit more open to suggestions that I might make as well, which then leads me into more of a role of a strategist and not just a photographer"

💯 💯 💯 "your client is trusting you so much that they'd rather fly you out instead of hiring someone local. So by understanding how to manage all this travel minutia, you can maintain focus on the job at hand, which will allow you to enjoy the experience to the fullest."

💯 💯 💯 "If you currently participate in any email marketing in the United States, or plan on it down the road, you need to be aware of a law called the can spam act of 2003."