Season 1

Jan. 28, 2022

My favorite rule of lighting

EP 57: Whether we are aware of it or not, we often abide by conventional wisdom for lighting. A softbox is used for portraits, a beauty dish for beauty, a reflector for contrast. But is following these formulas really what...

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Dec. 31, 2021

Why every freelancer needs a business credit card

πŸ’― πŸ’― πŸ’― "In order to manage your business with as much ease as possible, you need to be practiced in a broader concept of finance, which is to separate your personal money from your business money."

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Dec. 24, 2021

What should you major in to be a photographer?

πŸ’― πŸ’― πŸ’― "learn how to write an article, learn how to interview people learn how to be an editor, and determine what the publication needs photographically versus just seeing it from the photographer's vantage point."

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Dec. 17, 2021

3 Ways to thank your clients at the end of the year

πŸ’―πŸ’―πŸ’―"Visualize how seriously some photographers prioritize their relationships, you should take that part of the process and apply it to your business."

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Dec. 10, 2021

Is it time to raise your rates?

πŸ’― πŸ’― πŸ’― "As a freelancer, no one else is going to willingly increase your rates. The only person that has the power to do that is you."

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Dec. 3, 2021

Relocating a freelancing business

πŸ’― πŸ’― πŸ’― "When your costs go up and your client work goes down, you want to do the best that you can to maximize your time efficiency."

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Nov. 26, 2021

Choosing gratitude over entitlement

πŸ’― πŸ’― πŸ’― "gratitude, truth be told is not innate. It isn't something that you're born with, it's a learned behavior. And I think that surprises people when you tell them that, but that is why gratitude must be practiced."

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Nov. 19, 2021

How to make the most out of living with your parents

πŸ’― πŸ’― πŸ’― "If you're living rent free, you have this rare opportunity to kill off debt so much faster than the average working professional who has five times a living expenses as you do."

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Nov. 12, 2021

When is the right time to quit?

πŸ’―πŸ’―πŸ’― "Is your photography improving? Is your understanding of backend business getting more advanced? Are you working well with people? If the answer is yes, then don't give up on that. When you have a good process, trust that process."

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Nov. 5, 2021

5 Areas of your business to spend fearlessly on

πŸ’― πŸ’― πŸ’― "We as a community are really way too quick to spend 1000s and 1000s of dollars on equipment and not a penny on marketing."

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Oct. 29, 2021

Should I track my mileage?

πŸ’― πŸ’― πŸ’― "Don't overpay in taxes. Keep what is yours. Learn how deductions can help reduce your taxable income, it is one of the most powerful tools at your disposal."

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Oct. 22, 2021

Matt Brown: 10 things every photographer should know

πŸ’― πŸ’― πŸ’― "It's not about the gear at all in any way. No one's gonna hire you because you had a 600, no one's gonna hire you because you have a phase one, but both those you can rent, …

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Oct. 15, 2021

What is self-employment tax?

πŸ’― πŸ’― πŸ’― "you're not just an employee, but the business owner as well. So naturally, you're going to be responsible for 100% of your Social Security and Medicare costs, as opposed to just fronting 50%."

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Oct. 8, 2021

What is your credit score telling you?

πŸ’― πŸ’― πŸ’― "a credit score is a numerical measurement of risk that a borrower poses to a lender, basically, it's an indication of how likely you are to repay a loan on time. The higher number that you have, …

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Oct. 1, 2021

10 Reasons to start your podcast

πŸ’― πŸ’― πŸ’― "There are over 1 billion Instagram accounts, there are over 600 million blogs, and over 37 million YouTube channels, all of which are growing each and every day. You know how many podcasts are out there? Under …

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Sept. 24, 2021

Should you set up an emergency fund?

πŸ’― πŸ’― πŸ’― "By splitting your money so that your emergency fund is on its own, you allow the ability for that fund to stay disciplined for such a rainy day disaster, as well as amplify your ability to contribute …

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Sept. 17, 2021

Stop waiting for experience

πŸ’―πŸ’―πŸ’―"Just because you play a lot of golf doesn't mean you're inherently good at it. If experience truly equated to success, then everyone who has worked for somebody else would have gotten multiple promotions, multiple raises just based on the …

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Sept. 10, 2021

Todd Bigelow: Licensing for Life

πŸ’― πŸ’― πŸ’― ""As a freelancer, I don't get the guarantee of work. I don't get company gear, I don't get a 401k, I don't get health benefits. So what do I get? I get the copyright to my work. …

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Sept. 3, 2021

How to deal with client push-back

πŸ’― πŸ’― πŸ’― "having a mentality of seeking out Win Win scenarios puts you in a great position to build empathy with your lead and come up with a brand new client"

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Aug. 27, 2021

What makes you a professional besides making great pictures?

πŸ’― πŸ’― πŸ’― "Good professionals study their business, they research their business, they get feedback on it, they test strategies, retest strategies, and they adjust when they fail."

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Aug. 20, 2021

How to support your non-entrepreneurial spouse

πŸ’―πŸ’―πŸ’― "My obligation is to be straight with my partner. This is how you develop trust. If you hold things back from your partner, and you mess up, you're not getting that trust back very easily. mistakes can be forgiven …

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Aug. 13, 2021

The importance of client retention

πŸ’― πŸ’― πŸ’― "If they can advise me on how to do my job just a little bit better, than they will naturally feel a little bit more open to suggestions that I might make as well, which then leads …

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Aug. 6, 2021

7 Travel tips for photographers

πŸ’― πŸ’― πŸ’― "your client is trusting you so much that they'd rather fly you out instead of hiring someone local. So by understanding how to manage all this travel minutia, you can maintain focus on the job at hand, …

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July 30, 2021

The lawful way to email marketing

πŸ’― πŸ’― πŸ’― "If you currently participate in any email marketing in the United States, or plan on it down the road, you need to be aware of a law called the can spam act of 2003."

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July 23, 2021

Christina Peters: Establishing a marketing mindset

πŸ’― πŸ’― πŸ’― "I don't believe that 'fake it till you make it' thing. I don't believe in that. You do have to believe in your work and yourself. But for those starting out with a marketing plan, you've got …

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July 16, 2021

The benefits of professional minimalism

πŸ’― πŸ’― πŸ’― "If you reduce your physical clutter, you can manufacture more space. If you reduce your professional clutter, you can manufacture more time. And if you reduce your personal clutter, you can manufacture more energy."

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July 9, 2021

How to network as an introvert

πŸ’― πŸ’― πŸ’― "Every time I've gone into a setting, thinking about connection, I've come away with a richer experience, I've been able to find common ground faster, create more unique conversations, and even show my personality and sense of …

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July 2, 2021

Can you succeed without an Instagram presence?

πŸ’― πŸ’― πŸ’― "To me succeeding at any type of social media comes down to three basic principles, value, engagement, and consistency. If you are not providing these three elements, it may not matter at all what platforms you end …

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June 25, 2021

Using debt to start your business

πŸ’― πŸ’― πŸ’― "I want you to define what makes something affordable for your business so that you can make decisions that are based on actual budgetary capacity and not emotional ones."

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June 18, 2021

What is your bio page communicating to potential clients?

πŸ’―πŸ’―πŸ’― "The overarching principle that I subscribe to is that your bio your about page, it shouldn't just be about you, it should actually be about the person reading it."

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June 11, 2021

When does your hobby become a business?

πŸ’― πŸ’― πŸ’― "So the IRS states that your hobby turns into a business, when you start trying to earn money. a legitimate business has the primary purpose of income or profit."

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June 4, 2021

The Entrepreneur, the Manager, and the Technician

πŸ’― πŸ’― πŸ’― "There is a fundamental misconception people face when starting their own business, one that is actually so pervasive and flawed that it kills almost all businesses within the first few years of its launch. Whether you're a …

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May 28, 2021

7 Practices to get paid faster

πŸ’― πŸ’― πŸ’― If you're going to be a professional freelancer, you will encounter jobs that are going to require you to front production costs or travel expenses before you get paid. So having this cash flow in your favor …

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May 21, 2021

How to identify cash flow killers

πŸ’― πŸ’― πŸ’― "It actually makes the most sense to start visualizing the word profit as an accounting term, as opposed to actual money. In fact, your books, your financial records, they're actually going to recognize profit when an invoice …

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May 14, 2021

Mick Orlosky: Why a good workflow is so important

πŸ’― πŸ’― πŸ’― "If you want to be a very efficient ninja with your workflow, to do things as fast as possible like a sports photographer on Super Bowl Sunday, the key is kind of doing a little bit of …

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May 7, 2021

How to kickstart your career with no experience

πŸ’―πŸ’―πŸ’― "If you never learn anything about creative fees, intellectual property licensing or amending contracts for the rest of time, but you consistently do these reactions, you will set yourself up for tremendous success as your talent and experience grows."

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April 30, 2021

How to generate leads through a client list

πŸ’―πŸ’―πŸ’― "Having that list of clients you'd like to work with gives you a visual frame of reference from where you are currently, to where you want to go. Think of it as your roadmap."

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April 23, 2021

How paying yourself first can grow your savings

πŸ’―πŸ’―πŸ’― "If our entire retirement and economic freedom is left up to our decision making and our self-discipline, only, then we will inherently fail, we will never build up savings, we will never contribute to retirement, and we will be …

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April 16, 2021

My evolving battle with depression

πŸ’―πŸ’―πŸ’― "If we're going to talk about the aspects that encompass what it means to be a creative entrepreneur, then part of that is talking about things like anxiety, depression, feelings of inadequacy, or loneliness. I mean, to me, they …

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April 9, 2021

What you need to know about commercial and editorial photography

πŸ’―πŸ’―πŸ’― "Commercial and editorial photography is determined by its use, not by its process and not by its publication. It doesn't matter how it was shot, or lit, or whether it was journalistic or not. It doesn't matter if it's …

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April 2, 2021

Alexis Cuarezma: Finding Your Vision

πŸ’―πŸ’―πŸ’― β€œLeonardo da Vinci says that β€œcolor is the children of light”, which I found beautiful. You could assign any emotion that you wanted to color. There are no rules to say that red is powerful, or blue is this …

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March 26, 2021

3 Signs You're Pricing Like an Employee

πŸ’―πŸ’―πŸ’― "If you are frustrated with how low you're pricing yourself, start here, start presenting yourself as an intellectual property business, and not just a contractor business."

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March 19, 2021

James Patrick: How to get your work published

πŸ’―πŸ’―πŸ’― β€œAn imperfect portfolio that is pitched will be infinitely more successful than the perfect portfolio that's never shown to anyone" James Patrick

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March 12, 2021

Brad Smith: The Lens of a Photo Editor

πŸ’―πŸ’―πŸ’― "I've worked in sports for years on some level or another. I've never hit a home run in my life so it's like, that's the average person. I love photography. I had no desire ever in my life to …

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March 5, 2021

Kyle Zedaker: The Road to the Superbowl

πŸ’―πŸ’―πŸ’― β€œI need to shout out my whole team, like our whole team; the Bucs photo team, the creative team, the behind the scenes stuff, like we've been saying, there's so many people that have helped me get here and …

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Feb. 26, 2021

3 decisions that will leave your business vulnerable

πŸ’―πŸ’―πŸ’― "What makes great artists great isn't always unteachable genius. It's simply the habitual nature of being proactive."

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Feb. 19, 2021

Tri Nguyen: How to create demand for your work

πŸ’―πŸ’―πŸ’― β€œYou’ve got to be proactive. Instagram is great, but you can't just post nice photos and expect people to just come flocking to you, that doesn't happen. I don't passively market." Tri Nguyen

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Feb. 12, 2021

Brandon Magnus: Facing Imposter Syndrome

πŸ’―πŸ’―πŸ’― "I feel like right now, more than ever, with this pandemic, people are having a hard time feeling like they know where they belong, especially in their role. And in sports photography, with restrictions on events being tighter, there's …

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Feb. 5, 2021

Kelly Aoki: Building comfort with your family and senior clients

πŸ’―πŸ’―πŸ’― β€œGetting to know the clients is one of the more important things just because they feel like you're invested in them. I think anyone wants to feel special. And that's what I'm here for.” - Kelly Aoki

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Jan. 29, 2021

What you might be missing in your estimates

πŸ’―πŸ’―πŸ’― "If this is your first point of communication with a potential client, make it a good impression. Be detailed, be brief, be quick."

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